Marketing/Community Liaison

Marketing/Community Liaison

Marketing/Community Liaison

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Job Description

Marketing - Full-time



Leaves Personal Care is seeking a Marketing Liaison that has a deep-rooted passion for building diverse networkof medical institutions, rehabilitation centers and other referral partners through relationship, trust, and excellence. The Marketing Liaison advances the mission of Leaves Personal Care by representing our brand to the community and referral partners by enabling Leaves to connect with families in need. The right person for this seat would be an outbound face for our services that connects with those we can serve through a variety of avenues such as networking events, social media, blogs, alongside community outreach with persistence and consistencyIf you have a heart for people, love to build real relationship, and honor the unique and diverse journeys of those who need us, please apply! 


About Leaves Personal Care: We are a personalized home care service that allows those we serve to enjoy the dignity and independence of home. We service much of West Michigan with personal care, companionship, homemaking, and specialized dementia care, all in the comfort and familiarity of home. We seek to build meaningful relationships centered around advocacy with everyone in our care, their families, and beyond 


The Right Fit Will: 

  • – Build natural relationships with owners, social workers and nurses at skilled home health agencies, Assisted Living facilities, nursing homes, rehab facilities, doctors’ offices, hospitals and independent senior communities 

  • – Maintain a record of contacts made and outcome of visits, referrals made, and clients gained per contact via HubSpot 

  • – Utilize Hootsuite to maintain an active social media presence that drives engagement and increases back clicks to increase website authority score. 

  • – Attend and professionally represent Leaves Personal Care at community events, senior networking events, chamber events and other professional networking events. 

  • – Support Leaves team with brand advancement through client satisfaction, visits with existing and former client families 

  • – Manage the marketing budget and have ownership over producing results measured as conversion rates.  


Required Skills: 

  • – Must exemplify the Leaves Pillars of Dignity, Relationship and Advocacy.  Must believe in and have a passion for the mission of Leaves Personal Care, “Honoring the unique care journey of individuals and their families with personalized care at home” 

  • – High school diploma or equivalent is required 

  • – Experience with diverse communities specifically senior communities. – Track record in sales roles in this area is preferred.  

  • – Experience with Hubspot helpful but not essential.  Must be able to quickly learn and use Hubspot and maintain database. 

  • – Excellent communication and networking skills required 

  • – Must possess the skills to teach, motivate, and inspire others with enthusiasm and excitement. 

  • – Must be able to work at least 20 hours a week and available for some nights and weekend events. 

  • – Reliable transportation required 


Equal Opportunity Employer – Veteran/Disabled 

Pay Range: $16 – $17.50 per hour 

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