Job Description
Marketing - Full-time
Job Description
Content Marketing Coordinator
Reports to: Marketing Manager Department: Retail
Location: Kentwood FLSA: Non-exempt
Shift: Full-Time
Primary Responsibilities:
Support the marketing department with the planning, executing, and tracking of content marketing initiatives on BakerBookHouse.com, including the curation, creation, and deployment of graphic, video, and text-based product content.
- Independently create and manage a content editorial calendar for the Marketing Manager.
- Consult with department buyers to obtain information on products.
- Develop story or content ideas, considering appeal, audience personas, market receptivity, etc.
- Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications
- Consult with industry publishers to obtain content marketing assets.
- Utilize Photoshop & InDesign software to design creative graphics, assets, photos, and layouts that adhere to the BBH Brand Guide.
- Develop copy, writing to customers in their terms so that the advertiser’s sales message is more readily received.
- Allocate space for copy, photos, graphics, videos, or other content according to space parameters and copy significance, using knowledge of layout principles.
- Monitor trends in digital content marketing, applications, design, and strategy; participate in on-going training.
- Develop and expand community and influencer outreach efforts.
- Analyze campaign results, traffic, and analytics, and compile reports showing results (KPI measurements & ROI).
- Proofread, restructure, and edit articles, interviews, book reviews, and blog posts by content creators.
- Verify facts, dates, and statistics within copy using standard reference sources.
- Mark copy to indicate and correct errors in type, arrangement, grammar, punctuation, or spelling using track changes in Microsoft Word.
Other tasks not on this list may be assigned.
Qualifications:
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- English Language – Advanced knowledge of the structure and content of the English language.
- Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products.
- Sociability – Ability to provide outstanding service to others & work in a friendly non-competitive environment.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Attention to Detail – Job requires being careful about detail and thorough in completing work tasks.
- Adaptability/Flexibility – Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications.
- Tools & Technology – Working knowledge of Microsoft Office applications, Mailchimp, Google Drive, and Photoshop, and a basic understanding of CRM (customer relationship manager).
Job Requirements:
Education: 4–year bachelor’s degree in Marketing, English, or related field.
Experience: 1-2 years of previous work-related skill, knowledge, or experience is required for this occupation.
Baker Publishing Group is an Equal Opportunity Employer.
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